JCOM 360: AD CREATIVE STUDIO

Role: Copywriter/Producer

Team: Emma Rubin, Madeleine Herion, Summer Ruedy

Problem: We felt that in today’s day in age, little girls are drawn towards skincare products that were made for older skin, causing them to use harmful products on their young skin.

Solution: We believed that if a trusted brand like ChapStick offered a more aesthetically appealing product, young girls (and their parents) would be more drawn to products designed for all skin ages.